My Countercultural Life

My Countercultural Life

Arguing Online Is NOT “Activism,” it’s Energy Farming.

Why outrage is the product… and expanding your consciousness is the only real rebellion.

Caitlin Pyle's avatar
Caitlin Pyle
Feb 22, 2026
∙ Paid

I’m about to say something that’ll irritate almost everyone on every “side.”

Arguing online isn’t changing the world. It feels like it is. It looks like it is. It gives you that dopamine rush that fools you into believing you’re “doing something.”

But most of what passes for “activism” right now is performance inside a machine that was literally built to harvest your attention. And attention is currency.

The loudest people online think they’re resisting corruption. In reality, though, they’re feeding the very same system they claim to oppose.

Let’s talk about why, shall we?

The Outrage Economy

Social media doesn’t reward nuance, deep thought, or peace. It rewards anger.

Why is that?

Because anger, fear, and division spread much faster than love and unity… which grow slower but stronger. More like a mighty oak tree than a thick patch of parasitic weeds.

The algorithm just amplifies whatever keeps you hooked. If we’re enraged, then we keep scrolling. When we’re fearful, then we’ll keep checking for updates. If we’re arguing, then we’ll stay on the app and keep commenting.

Every reaction is engagement. All engagement is data. And all that data? That’s what gets monetized.

The machine doesn’t care which “side” we’re on. It cares that we’re emotionally activated… because that’s what generates what they want: money.

Think about it:

If the media actually wanted resolution, they wouldn’t structure every story purposely to inflame us. They’d slow it down. Present multiple perspectives (calmly). Maybe encourage critical thinking instead of emotional reaction.

But outrage is profitable. Peaceful self-control isn’t.

You ARE Being Played (from Every Angle)

Left. Right. Red. Blue. Conservative. Progressive. Donkey. Elephant.

None of it actually matters 😅

As long as we’re glued to our screens reacting to headlines, we’re pawns on the board.

Corporate media survives on advertising revenue. Advertising revenue requires viewership. Viewership thrives on emotional intensity.

So what do they sell to get more of what pays? Crisis.

Every week there’s a new catastrophe. Every day a new villain. Every hour a new “thing” you’re supposed to be just furious about. And if you zoom out for even a millisecond, you’ll notice something…

Most of these “emergencies” silently disappear as soon as the next one drops. Because again… the goal isn’t resolution. It’s rotation. It’s to make sure we never stop spinning and arguing… and to make sure we stay divided.

All while the same institutions expand their power, print money, consolidate their control, and rewrite the rules (to later gaslight us on) in the background. You’re busy fighting your neighbor while they’re busy redesigning the board.

Why “Speaking Up” Can Become a Trap

Before anyone misquotes me, let’s clarify something. Truth matters. Speaking truth matters even more.

But just screaming into a digital void designed to fragment consciousness is not the same thing as embodied leadership. There’s a difference between reactive outrage and grounded conviction. One is impulsive. The other is integrated.

It’s why I started the Conscious Rebels Network as a place to respond (and expand ourselves) instead of react (and exhaust ourselves).

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